Dec 27, 2008

Mktg - Beckham & Pepsi no longer together

LONDON: Football star David Beckham, who was the face of the soft drink giant Pepsi for over ten years, has finally decided to give up his
money-minting contract.

The 33-year-old footballer has decided to give up the two-million-pound-a-year contract to focus on his work with brands like Vodafone and Armani, the Sun reported.

The star has appeared dressed up as gladiator, cowboy and surfer for the Pepsi's advertising campaign.

"I have nothing but good memories of my association with Pepsi. I've played a gladiator, a cowboy, a surfer, and worked alongside Beyonce and Jennifer Lopez as well as some of the biggest names in world football," Beckham said last night.

Beckham, currently playing at AC Milan after being loaned out by his US team LA Galaxy, further added, "I hope everyone who has seen the work enjoyed it as much as I enjoyed making it."

Pepsi hailed its work with Beckham as "one of the most enduring partnerships in global brand history," the paper reported.

"David's football legacy will live on, and everyone at Pepsi will continue to be passionate about his success," the soft drink company said.

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