Dec 30, 2008

Mktg - Maruti Suzuki offers lessons to promote safe driving

Suzuki celebrated its 25th birthday this year – the first Maruti 800 rolled out on Indian roads in December 1983. To celebrate the occasion and highlight its concerns about road safety, last week, Maruti launched a corporate social responsibility (CSR) campaign, called National Road Safety Mission.

Under the campaign, Maruti will provide driving lessons to five lakh people in the next three years. Of these, around one lakh people will be from the underprivileged sections of society, who are keen to take up driving as a profession, and they will be taught free of cost.

Maruti already runs two Institutes of Driving Training and Research (IDTR) in Delhi and 47 Maruti Driving Schools (MDS) all over the country. While the IDTRs have been set up in collaboration with the Delhi government, the MDSes have been set up with the support of Maruti’s vast dealer network.

Maruti Suzuki has already imparted safe driving skills to 450,000 people through its training institutes. The National Road Safety Mission will utilise the services of these institutes.

“We realise that training 500,000 people is a small contribution when you look at the scale of the problem. We hope to be the catalyst for other organisations to join the road safety effort,” says Shinzo Nakanishi, managing director and chief executive officer, Maruti Suzuki India, in a press statement.

“By involving underprivileged people, we seek to improve their employability in the market and give them skills that will increase their chances of landing a job,” a company spokesperson tells afaqs!

Maruti Suzuki has come out with a new logo created specially for the National Road Safety Mission.

It will promote the initiative through various media and applications will be accepted on a first come first served basis.

No comments: