Jan 2, 2009

Business - Cadbury launches campaign ‘Lesson’

MUMBAI: Popular chocolate brand Cadbury is set to launch a new television commercial, ‘Lesson’, in an attempt to further establish the brand identity of its variant- Cadbury Crème Egg chocolate.

The television commercial is slated to go on air on 1 January.

Cadbury marketing director Phil Rumbol said, “Creme Egg is one of our most iconic and accepted brands. Our consumers get really eager about Creme Egg season and we think this campaign will build on that excitement."

Created by Saatchi & Saatchi, the TVC shows a classroom bustling with Cadbury Creme Eggs eager to learn about Goo-ology. The campaign is aimed at reminding consumers that Creme Egg is only available for a limited time till Easter.

The company will be further promoting the campaign through outdoor media via billboards, posters and escalator panels.

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