Jan 30, 2009

Entertainment - GEC Watch: STAR Plus continues to be No. 1; Colors 7 GRP away

to Week 4 data from TAM for C&S 4+ homes in Hindi speaking markets, STAR Plus and Colors have grabbed a 24 per cent share each in the overall general entertainment channel pie. STAR Plus has increased its GRP from 271 in Week 3 to 293 in Week 4. Colors has increased its GRP from 263 in Week 3 to 286 in Week 4. The two channels have just seven GRP between them.

Zee TV, at No. 3, has increased its relative share to 18 per cent and its GRP have gone up from 195 to 221. The channel beamed live the grand finale of its popular singing reality show, Sa Re Ga Ma Pa, on January 24, which got a TVR of 4.9.

At No. 4 are Sony and NDTV Imagine. From a relative share of 8 per cent in Week 3, Sony has witnessed a decline to 6 per cent in Week 4. Its GRP have fallen from 93 to 74. NDTV Imagine has remained steady with a 6 per cent share and its GRP have increased from 65 to 73.

STAR One has lost a 1 per cent share, thus slipping a bit. It now shares the No. 5 rank with Sahara One. Both have a 5 per cent share each. In terms of GRP, STAR One has lost four points, while Sahara One has gained eight points. SAB, with a 4 per cent share, has seen its GRP fall from 52 in Week 3 to 47 in Week 4. 9X and STAR Utsav, with a 3 per cent share each, have garnered 33 GRP each.

Balika Vadhu, with a TVR of 8.7, has raced ahead of Bidaai, which managed a TVR of only 7.7 in Week 4. Some of the most watched programmes on Hindi GECs in Week 4 were Jai Shri Krishna, Uttaran and Jeevan Saathi on Colors, Yeh Rishta Kya Kehlata Hai, Kis Desh Mein Hai Meraa Dil and Aap Ki Kachehri on STAR Plus and Chhoti Bahu on Zee.

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