Dec 2, 2008

Entertainment - Fox launches TV series channel in Mid-East

In six month of operating in the region, Fox Movies is all set to introduce another channel with the name of Fox Series for viewers of the Middle East.

The new channel will be free to air general entertainment channel entirely dedicated to the best of television series. Home to top US serials, the new channel promises to provide viewers across the Middle East smart entertainment with an edge.

The new channel is brought to the region through the strategic partnership between the highly successful & well loved media group, Rotana Media Services (RMS), owned by Al Waleed Bin Talal Bin Abdulaziz Al Saud, Chairman of Kingdom Holding Company and Rotana Holding and the internationally well-known Fox International Channels (FIC).

Fox Series, which will commence broadcasting from today, is the region's first premier, dedicated free-to-air television series channel in the Middle East and North Africa offering viewers a sensational line-up of award-winning television series – from blockbuster series that have wowed audiences the world over like Desperate Housewives, Kyle XY, and CSI: Miami, to productions never seen before in the region like Brothers and Sisters, Nip/Tuck, Crusoe and The Listener, and to long-running popular smash-hits like Simpsons and Stargate.

Speaking on the occasion, Ward Platt, President, Fox International Channels – Asia & Middle East said: "Today's launch is yet another milestone for us in the Middle East. After the successful launch of Fox Movies earlier this year, today we find ourselves at the threshold of another success story with Fox Series – the region's first dedicated free-to-air series channel. We are confident that the channel, through its vibrant, innovative and strong programming content will attract its own patron following that demands and believes in quality home entertainment".

The latest offering from Fox International Channels – Fox Series is a young, vibrant and energetic channel targeted at the youth. This is strongly mirrored in the programming content, packaging and delivery of the channel. The new channel aims at providing the region's demanding youth audience a compelling entertainment experience that is engaging, charismatic and exciting.

Nezar H Nagro, President of Rotana Media Services added: "Today's launch of Fox Series clearly reaffirms and demonstrates our commitment in providing the region's viewers the quality and the television watching experience that is unmatched anywhere in the Middle East. Fox Series adds one more important channel genre to our bouquet and enables RMS to provide an even more comprehensive solution to advertisers".

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