MUMBAI: The BBC World Service Trust has launched a new ad campaign that features the ‘condom a cappella’ ringtone in an attempt to make condoms more acceptable. The advertisement is part of a two-year project and is funded by a grant from the Bill & Melinda Gates Foundation. The National Aids Control Organisation (NACO) is also using the ad to support its condom promotion efforts. The campaign, whose tagline is Jo Samjha Wohi Sikander (“the one who understands is a winner”), focuses on social support for condoms
BBC World Service Trust creative director Radharani Mitra states, “Ringtones have become such personal statements that a specially created condom ringtone seemed just the right vehicle to define its user as a sensible person. We have always had a strong interactive, response-oriented element in this ongoing campaign. This downloadable ringtone provides another opportunity for our target audience to translate the message into an action point. The very act of downloading and using this ringtone would have a counter effect on the inhibitions and taboos that can be associated with condoms. And it adds an element of fun and comfort to it.”
The campaign uses “youth-friendly” platforms like website downloads, online games, mobile advertising and downloads, along with the TV and radio advertisements and on-ground activation. The objective is to connect with all age groups and across the socio-economic strata.
Aug 13, 2008
Subscribe to: Post Comments (Atom)
I drop a leave a response each time I especially enjoy a article on a
blog or I have something to add to the conversation.
It is triggered by the passion communicated in the post I looked at.
And on this post "Mktg - BBC's new Ad campaign ,Condoms".
I was actually moved enough to post a leave a responsea
response ;-) I do have some questions for you if it's allright. Is it only me or does it look like some of the remarks appear like coming from brain dead folks? :-P And, if you are posting at other online social sites, I would like to keep up with you. Could you make a list all of your social sites like your linkedin profile, Facebook page or twitter feed?
Here is my web-site Photography Effects
Appreciation to my father who informed me regarding this web
site, this web site is truly awesome.
Also visit my website : visit the next web site
Thanks a bunch for sharing this with all people you actually realize what you
are speaking approximately! Bookmarked. Kindly additionally
seek advice from my web site =). We could have a hyperlink alternate
arrangement between us
my web-site: workout equipment
What i do not realize is in reality how you're not really a lot more well-favored than you might be right now. You are so intelligent. You understand therefore significantly with regards to this subject, produced me for my part consider it from numerous varied angles. Its like women and men are not involved unless it's one
thing to do with Woman gaga! Your personal stuffs nice. All the time take
care of it up!
Also visit my website: top auto insurance companies in california
At this moment I am ready to do my breakfast, when having my breakfast coming again
to read additional news.
My web page - www.learnpaintlessdentremoval.com
For hottest information you have to pay a quick visit world wide web and on web I found this web site as a finest web
page for newest updates.
Have a look at my web site :: www.cfnmfever.net
Does your site have a contact page? I'm having trouble locating it but, I'd like to
shoot you an e-mail. I've got some creative ideas for your blog you might be interested in hearing. Either way, great website and I look forward to seeing it develop over time.
Also visit my website; http://www.jnmassage.info/
Good day! Do you know if they make any plugins to
safeguard against hackers? I'm kinda paranoid about losing everything I've worked hard
on. Any suggestions?
My web-site; free gay porn archive
Post a Comment